Black Friday Cyber Monday Sale | Klook
DECK DESIGN | SOCIAL MEDIA DESIGN
For one of Klook’s largest local campaigns, the design direction was intentionally stripped back and bold, ensuring the focus remained on the key sales and discounts.
Dynamic line elements in Klook’s signature orange were used as consistent accents across all collaterals, reinforcing the campaign identity while maintaining strong alignment with the overall brand.
SOCIAL MEDIA
The orange line visual was used throughout our social media assets to advertise deals or post announcements. Since the orange line sort of looked like a highlighter, I also utilised paper elements for the teaser phase, such as the torn paper teaser announcement (top row, middle).
YOUTUBE AD
We also ran YouTube advertisements. Here, I animated the orange line to reveal each frame.
WEBSITE COLLATERALS
Our website required a lot of collaterals as well, and the orange line was a simple way to ensure customers could quickly recognise the campaign the assets are in relation to.
DIGITAL ADS
The digital ads were designed using a combination of Adobe Illustrator and Google Web Designer. We also used data from previous digital ad campaigns to inform the placement of elements such as our call-to-action button.