As part of a biannual initiative supporting digital marketing teams, we develop and roll out evergreen category-based video templates for use across key advertising platforms, including Meta Ads, Google Display Network, and TikTok.

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These videos adopt a more experimental approach, with visuals tailored to individual categories rather than strictly adhering to standard brand guidelines.

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Each cycle delivers approximately 45 videos and several hundred digital marketing assets, including GDN and Facebook banners.