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Project 210 | Naumi Hotel Singapore

PROJECT BRANDING | ROOM PHOTOGRAPHY | PRINT DESIGN | EDITORIAL DESIGN

Project 210 is a collaborative initiative between Naumi Hotel Singapore, local tertiary design students, and project collaborators. The aim is to transform an underperforming hotel room into a designer-led space that reflects the hotel’s signature creative identity.

The room follows a pop-up concept, with its design refreshed quarterly across three iterations, each developed by a selected group of students. The students take full ownership of the interior concept, from defining the creative persona to selecting both soft and hard furnishings.

The first iteration is inspired by Tyler, The Creator.

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