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Project 210 | Naumi Hotel Singapore

PROJECT BRANDING | ROOM PHOTOGRAPHY | PRINT DESIGN | EDITORIAL DESIGN

Project 210 is a collaborative initiative between Naumi Hotel Singapore, local tertiary design students, and project collaborators. The aim is to transform an underperforming hotel room into a designer-led space that reflects the hotel’s signature creative identity.

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The room follows a pop-up concept, with its design refreshed quarterly across three iterations, each developed by a selected group of students. The students take full ownership of the interior concept, from defining the creative persona to selecting both soft and hard furnishings.

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The first iteration is inspired by Tyler, The Creator.

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