To introduce MariBank Credit Card Instant Loan, a launch video was developed to establish a strong and distinctive brand presence during MariBank’s early market entry. The campaign was rolled out across multiple markets in the region.

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As the sole designer on the project, I led the visual development end-to-end, from concept to final delivery, ensuring consistency and impact across all deliverables. I defined the visual direction using shadows and highlights to create an embossed effect, adding depth and visual interest. All embossed graphics were created from scratch and complemented with elements from MariBank’s illustration library to maintain brand alignment.

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Storyboard and Art Direction: Jeslynn Ong

Animation: Jason Lee