Shopee Marketing Solutions is a division of Shopee that supports brands and sellers on the platform. Each year, it hosts a virtual summit where partners gain insights into new product offerings and key learnings from the past year.

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For this initiative, we provide end-to-end creative execution -from developing the key visual (KV) and directing the video shoot, to designing and animating the final video, as well as producing supporting assets such as EDMs, banners, and post-summit materials.

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The KV concept, designed by me for 2025, was inspired by the summit’s focus on the future integration of AI within Shopee’s ecosystem.

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View the summit highlights below or via the provided link.