Klook’s Midweek Makan is a campaign highlighting special midweek dining promotions.

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The campaign required a distinct visual identity to differentiate it from other weekly marketing assets, as well as a flexible system capable of supporting multiple deliverables each week.

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I developed a design direction based on Klook’s brand colours, introducing a repeatable pattern system that could be applied across all visuals. This approach ensured a cohesive campaign look while remaining seamlessly integrated with the overall Klook brand identity.